BELOWGROUND
BASEMENT, 15 QUEENS ROAD CENTRAL
HONG KONG, MON-SUN // 11AM-8PM

FUTURALAND ๐Ÿš€ has arrived in LANDMARK with a Pop-Up store in BELOWGROUND

Creative studio AllRightsReserved (ARR) and legendary New York-based contemporary artist FUTURA (a.k.a. FUTURA2000) and his brand Futura Laboratories will debut in Hong Kong under a space-themed exhibition titled โ€œFUTURALANDโ€. The two-week exhibition will be held at the Landmark Atrium, Central with an exclusive Futura Laboratories retail concept located at BELOWGROUND situated in Shop 2 at the Basement of Landmark, Central. 

FUTURALAND marks the artistโ€™s first experiential foray into articulating his love of outer space and intergalactic travel. FUTURALAND features a large scale six-metre tall rocket ship surrounded by six FL-006 sculptural forms. 

FUTURA, whoโ€™s had a long-standing relationship with Asia and Hong Kong, states that โ€œI want to introduce people to who I am, and my body of work. I would like to get people to obviously become familiar with my character universe, and the idea behind my characters and the perception in a playful way. They are coming from somewhere and they arrived here. Of course, this project with this spaceship, the alien figures help tell that kind of playful story, kind of my own fantasy as far as the characters.โ€ 

FUTURALAND is open to the public on June 3rd, 7pm to June 16th; FUTURA will be attending the grand opening event in-person. And, retail concept, Futura Laboratories, in collaboration with ARR and DDT Store, will be open to the public from June 4th – June 16th.