ICECREAM, the skate-inspired streetwear brand founded by Pharrell Williams joins forces with legacy skate brand HUF to celebrate HUF’s 20th anniversary with a limited edition capsule collection.
At the intersection of streetwear and skateboarding, the two brands have a long history that spans back to the early 2000s, when HUF was one of the first accounts to expand on Pharrell’s vision in creating a brand that encapsulated both skateboarding and lifestyle. Since then, both brands have continued to grow alongside the skateboarding community to become global icons.
The collection pays homage to their iconic releases including the signature ICECREAM “Cones N Bones” and “Running Dog” graphics on hoodies, crewnecks, tees, basketball mesh shorts and hats. Additionally, the collection includes two skate decks and a “Cones N Bones” rug.
The ICECREAM x HUF 20th Anniversary Capsule Collection will be available at the BBC/ICECREAM pop-up in BELOWGROUND starting today (22nd September) until 31st October, 2022.
Follow @belowground.hk on Instagram for more drops at BBC/ICECREAM.