Singer Tyson Yoshi and Reality Goods present a special pop-up store to celebrate his album release, with the physical album and exclusive merchandise available at BELOWGROUND.
Based upon his experiences over the past year, Tyson Yoshi showcases his evolution throughout the 10 tracks of his new album ‘2ND’, charting his journey on a personal and musical level, and inviting the audience deep into his world.
The ‘2ND’ pop-up store will allow fans to purchase the album in physical form. “In this digital age, we don’t really see the sale of physical albums, but I wanted to go against the grain and release it in three formats, CD, cassette and vinyl, so that people can choose which they prefer,” says the artist.
Inspired by the coffin that makes an appearance in his new music video for ‘if i die tonight’, Tyson Yoshi also collaborated with graphic designer Poon Realiam to create the ‘if i die tonight’ necklace. The design will be released in multiple versions, including a ruby, diamond and 925 design, with 10 extremely limited numbers of the emerald necklace in an exclusive CD box set only available at the pop-up.
The pop-up store will also carry the ‘2ND’ trucker caps and logo tees, in two colourways, that feature the graphic iconography of the album. Limited quantities only, whilst stocks last.
Tyson Yoshi at BELOWGROUND
Now open until 22 June 2023
Open Daily 11 AM – 7 PM
Follow @belowground.hk on Instagram for regular updates.
