Pleasures, the Los Angeles-based lifestyle brand, is collaborating with world-renowned music group N.E.R.D to present a unique capsule of limited-edition apparel and furniture. The collection pre-release is available at an exclusive pop-up at BELOWGROUND.
With a heavy music influence in the brand’s DNA, it was a natural fit for Pleasures to collaborate with N.E.R.D – the hip-hop and rock band formed by Pharrell Williams, Chad Hugo and Shay Haley in 1999. An acronym for No One Ever Really Dies, N.E.R.D was noted for pushing boundaries of popular music along with promoting artists to straddle other disciplines, genres and expressions.
Working with their discography and impact, Pleasures leans into the N.E.R.D. universe to produce a collection of 13 SKUS which includes t-shirts inspired by the band’s debut studio album, In Search Of…(2002), alongside varsity jackets and Modernica furniture pieces.
The Pleasures x N.E.R.D pop-up at BELOWGROUND will run from 17 November until 3 December, 2023.
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