An acronym for their graffiti names "Perks"and "Mini". Graffiti and love are always underlying themes in the aesthetic and concept of PAM.
PAM – Perks and Mini “WORLLD” pop up
For the first time ever, P.A.M. transports their WORLLD to Hong Kong with a pop-up store at BELOWGROUND, featuring its latest collections and collaborations with a playful appeal. Available from now until October 4th, discover the Autumn-Winter 21 “Good Life, a unisex collection with bold layering pieces and accessories. Designed to spread positivity and good vibes, the garments are made with recycled polyester, organic cotton, and upcycled deadstock materials. Alongside the collection, a special gold edition UNDERCOVER x P.A.M. Skull & Hand Lamp produced by MEDICOM TOY will also be available for purchase.
Shortly after, P.A.M. will bring the concept of “A Positive Message” to life. Created by P.A.M. and Cali DeWitt earlier this year, the first collection featured a lineup of socially and environmentally conscious T-shirts and hooded sweats made from EcoLife®, a premium recycled yarn using 50% recycled cotton. Drawing inspiration from the community of creatives and the small pleasures they find in life, this collection presents messages from DJ and Chef Kiki Kudo, legendary skater and artist Alex Olson, artist and filmmaker Oliver Payne, multi-disciplinary artist Brendan Fowler, and more. Since the first release, the brand has also launched an online platform called “Positive Messages Online Resource” for creatives worldwide to share and amplify messages surrounding self-growth, freedom, love, and positivity. The content series includes a mix of images, drawings, and writings that shares to the world a deeper and unique insight into P.A.M. ‘s community of creative talents. Open from September 6th to October 22nd, immerse yourself in a land of positivity.