THE AMERICAN ANSWER — SCENE BY ICE FIRE

A new SCENE by ICE FIRE pop-up opens at BELOWGROUND, bringing together an
exclusive collaboration between Japanese clothing brand SCENE and ICE FIRE, the Hong-Kong based select store.

Founded in 1976 by Kenkai Ishizu, SCENE is renowned for its Ivy League and collegiate inspired apparel, notably its signature t-shirt and baseball jackets, whilst ICE FIRE is a Hong Kong-based select shop founded by Hiroshi Yanahida that offers an exemplary selection of timeless American classics.

To celebrate the partnership, the exhibition showcases a new series of designs that was produced in collaboration with local fashion designer and textile artist Sonic Lam. 10 one-of-a-kind SCENE baseball jackets were made using Lam’s unique patchwork aesthetic that employ various recycled materials and traditional fabrics to showcase the brand’s timeless style to the audience.

SCENE by ICE FIRE is open at BELOWGROUND from 2 May 2024 to 22 May 2024. Follow @belowground.hk on Instagram for regular updates.