BELOWGROUND
BASEMENT, 15 QUEENS ROAD CENTRAL
HONG KONG, MON-SUN // 11AM-8PM

Burberry’s TBMonogram Summer 2021

Burberry‘s new #TBMonogram SS21 collection designed by Chief Creative Officer Riccardo Tisci explores the concept of duality, the campaign captures a journey between worlds, fusing the classicism of stills imagery with the modernity of CGI technology.

To bring this campaign to life, Riccardo worked with an exciting creative team including photographer Danko Steiner, stylist Catherine Baba, make-up artist Adam Fleischhauer and hair stylist Jawara, as well as collaborating with visual artist Frederik Heyman that turns supermodel Naomi Campbell into CGI animation showcasing garments in front of suspended shell architectural sculpture to bring this campaign to life.

The Burberry‘s reinvented monogram design is printed on lightweight pieces, including silk-satin slip dresses, bodysuits, leggings, and swimwear. The Burberry “TB Summer Monogram” collection drops as a special pop-up in @belowground.hk.