Culture

Barbour x Brompton Pop-Up

Celebrating British style and the joy of the journey, British heritage brand, Barbour and Brompton Bicycle launches their second collaboration with a pop-up store at BELOWGROUND in Hong Kong.   […]

Art

MORGANTAT2 ‘Cruel Touch’ Tattoo Studio

Following a residency in partnership with Asterisk, Morgan Tam returns to BELOWGROUND with a tattoo studio entitled “Cruel Touch.” The rising Hong Kong-based tattoo artist welcomes clients into her purple-fuelled […]

Culture

“WE’LL BE ALRIGHT” Pop-Up by Victoria

Local skate brand Victoria launches “WE’LL BE ALRIGHT,” its first-ever pop-up concept at BELOWGROUND, powered in partnership with Bedford Hardware. Sitting at the intersection of skateboarding culture, Victoria aims to […]

Culture

DOTO STORE Made in Hokkaido

Japanese furniture brand DOTO STORE launches a pop-up store at BELOWGROUND, showcasing the latest pieces from their 6-WAY and 6-WAY MINI series designed in collaboration with Hong Kong DJ Jim […]

Fashion

HUMAN MADE x HBX ‘Lion’ Capsule Collection

HUMAN MADE and HBX continues to celebrate their first-ever pop-up in Asia at BELOWGROUND with the launch of the “Lion” Capsule Collection. Drawing inspiration from Hong Kong’s iconic peak, the […]

Fashion

ICECREAM x HUF 20th Anniversary Capsule Collection

ICECREAM, the skate-inspired streetwear brand founded by Pharrell Williams joins forces with legacy skate brand HUF to celebrate HUF’s 20th anniversary with a limited edition capsule collection.  At the intersection […]

Fashion

VALENTINO PINK PP COLLECTION

Celebrating the launch of the VALENTINO PINK PP Fall Winter 2022 Collection, the VALENTINO Landmark store and BELOWGROUND will be fully immersed in pink glitz and glamour over the weekend, […]

Art

‘Voices from the Quiet’ — A Group Exhibition by Quiet Gallery

As we gradually resume normal life after emerging from the global pandemic, Quiet Gallery brings together a group of artists from all over the world, all united by hope and […]

Culture

CASETiFY x VANDYTHEPINK® Pop-up Store

CASETiFY celebrates its debut collaboration with VANDYTHEPINK® in a dedicated pop-up store at BELOWGROUND. Introducing a new line of street-inspired tech accessories and lifestyle products, the collection presents the brand’s […]

Art

‘Alone Together 2022’ — Solo Exhibition by Mateusz Kolek

Simultaneously exhibiting both in Hong Kong and Poland, ‘Alone Together 2022’ is a continuation of the 2019 solo exhibition by the Polish artist Mateusz Kolek, but presented in a new […]

Art

‘ESTELLE, the girl and her stars’ — Solo Exhibition by Jessica Ng

Born in Hong Kong and raised in Sydney, artist Jessica Ng likes to wonder if all pieces of art had accompanying stories or if we, as the viewer, were supposed […]

Fashion

45R – ‘Ocean & Town & Country: A 45-year Tale’ Pop-Up Store

To commemorate the brand’s 45th anniversary, 45R debuts “Ai Shokunin Iroiro 45” which brings together the Ai dye craftsmanship from all over Japan. The brand invites you on a journey […]

Fashion

GRS Project Rising | Drop 07 – “City of Chaos” Feat. Daidō Moriyama

For the 7th edition of Project Rising – the multi-disciplinary collaboration initiative of GrowthRing & Supply (GRS) – the homegrown cult brand introduces “City of Chaos,” a capsule collection featuring […]

Fashion

Arsham RSA – Presented by Archive Editions

Archive Editions and New York-based contemporary artist Daniel Arsham presents the global debut of Arsham RSA, a special pop-up retail experience at BELOWGROUND. Driven by the artist’s longtime fascination with automobiles, […]

Fashion

GRS “faded” Essential Wear Collection

Known for its exquisite craftsmanship and unique aesthetic combining traditional and modern elements, homegrown brand GrowthRing & Supply (GRS)  launches at BELOWGROUND with its first essential wear collection – faded.  […]

Art

A New Ztory to Tell: ‘Gallery of Stories’

Formerly known as the online platform StoryTeller, with over a thousand published stories featuring interviews in different cities, ZtoryTeller is an art brand reborn into a physical story art gallery. […]

Fashion

sacai SS2022 Collection at BELOWGROUND

sacai returns to BELOWGROUND with a POP UP experience featuring the brand’s signature language of “hybridisation” in exclusive runway styles alongside the latest womenswear and menswear collections. The transformative nature […]

Art

‘Moonlit Forest Town’ – Solo Exhibition by Kohei Ogawa

The long-awaited exhibition by Japanese artist Kohei Ogawa, following stops in Taipei and Chicago, completes its journey with Quiet Gallery at BELOWGROUND. ‘Moonlit Forest Town’ features a new series of […]

Art

Introducing: Quiet Gallery featuring Izumi Keiji

BELOWGROUND welcomes Quiet Gallery, which debuts with “Small Relationships in a Big World,” a solo exhibition by Tokyo-based artist Izumi Keiji. On display is a showcase of 18 sculptural pieces […]

Fashion

HUMAN MADE First Ever Pop-Up In Asia

Japanese lifestyle brand, HUMAN MADE, has exclusively teamed up with HBX to land its first ever pop-up store in Asia at BELOWGROUND. Combining the best of vintage and street culture, […]

Art

“The Kids Are Alright”　—　First Solo Exhibition of ZOE in Hong Kong

Contemporary Tokyo presents ‘The Kids Are Alright’ by Japanese artist ZOE, who makes his debut solo exhibition in Hong Kong at BELOWGROUND. Featuring over 10 different artworks, the exhibition showcases […]

Art

THE SHOPHOUSE Presents ‘Cityscape Resolution’ by YOSHIROTTEN,　In Collaboration with Wing Shya

Making its way from Tai Hang to Central, cultural destination THE SHOPHOUSE opens its first-ever pop-up experience at BELOWGROUND, featuring Part 2 of ‘CITYSCAPE RESOLUTION’ by Japanese artist YOSHIROTTEN in […]

Fashion

NEW WAVE OF LUXURY

Translated from VOGUE MAN Hong Kong, March 2022Text: Cusson ChengPhotographer: Alex Lau A new generation of consumers is influencing traditional shopping environments to adopt new forms of retail experiences. Established […]

Fashion

LOEWE x On: Fusing Craft and Technology

LOEWE collaborates with Swiss performance brand On for a limited edition capsule collection of shoes and apparel designed for modern adventure. LOEWE and On have re-imagined long established craft skills, […]

Fashion

The North Face XX KAWS

From the Peak to Basecamp, The North Face presents a unique art installation at Landmark Atrium and retail experience at BELOWGROUND to celebrate a collaboration with world-renowned artist KAWS. The […]

Fashion

Sustainable & custom denim brand, unspun launches a holiday pop-up store at BELOWGROUND. 

To celebrate the festive season, customers are invited to experience the in-store customization process, limited-edition holiday gift kits and gift cards are available for HK$780 and HK$1,560 for the perfect […]

Fashion

Billionaire Boys Club / ICECREAM returns to Hong Kong

After twelve years, Billionaire Boys Club / ICECREAM returns to Hong Kong in a holiday pop-up store at BELOWGROUND. A cross-cultural synthesis of American and Japanese influence, the cult brand […]

Fashion

MATCHESFASHION arrives in Hong Kong for their first residency at BELOWGROUND!

For their first-ever physical retail experience in Hong Kong, MATCHESFASHION presents their gifting pop-up at BELOWGROUND. Inspired by 5 Carlos Place – the London-based home of MATCHESFASHION and the brand’s […]

Culture

BELOWGROUND CELEBRATES VANS CHECKERBOARD DAY

VANS CHECKERBOARD DAY launched in Hong Kong on Thursday, 18th November at BELOWGROUND, LANDMARK. Working together with the local community, we collaborated with homegrown talents Asterisk, How2work and Yeti Out […]

Fashion

“THE TIMELESS LEGEND” Vintage Rolex Exhibition

The Vintage Concept unveils their vintage Rolex exhibition “THE TIMELESS LEGEND” at Belowground. Take a trip through the history of “VR” collecting with historic models that have been immortalised in […]

Art

“MAKE A WISH” CHARITY GROUP SHOW

Make-A-Wish Foundation is a charity organization aiming to create life-changing wishes for children. Let your imagination run wild at the “Charity Group Show” curated by JPS Gallery and How2Work at […]

Culture

Introducing: Bedford Hardware, a collision of ideas that come to life as a pop-up in BELOWGROUND

Bedford Hardware where the “collision” of ideas come to life from a motley crew of Hong Kong designers, musicians, party promoters, artists, skateboarders and quasi-artists with more free time than […]

Fashion

JIMMY CHOO / ERIC HAZE CURATED BY POGGY “Chasing Stars” Collection Launch at BELOWGROUND

Three creative visionaries. Three global capitals. Three distinct points-of-view. One iconic partnership. Jimmy Choo works with Eric Haze’s signature star motif in their latest collaboration curated by Poggy. Together with […]

Fashion

Asterisk’s “Apple Computer Apparel & Side Products” Archive Exhibition

Asterisk is pleased to present “Apple Computer Apparel & Side Products” at BELOWGROUND, an exhibition showcasing items that were painstakingly collected by Asterisk. Featuring rare Apple archives including jackets, sweatshirts, […]

Culture

MILK X MAGAZINE 15th ANNIVERSARY POP-UP

Founded in 2006, Milk X is a leading Hong Kong monthly magazine focusing on fashion, culture, art, and lifestyle. To honor their 15 years of unwavering passion and dedication, MILK […]

Culture

Green Egg Store Planter: Planter

This September, Green Egg Store is presenting the Planter:Planter collection to BELOWGROUND, featuring special edition planters from Japanese pottery brand N/OH, designed by Japanese sculptor Shiho Miyawaki, the unique geometric […]

Art

PEACE OF FOREST BELOWGROUND EDITION BY KILA CHEUNG

Hong Kong artist Kila Cheung shares the inspiration behind his artwork and how his adventures away from home have become a predominant theme in his exhibitions. To learn more, click […]

Fashion

Asterisk is BACK IN ACTION…🌟

Purveyor of vintage and sought-after collectibles, Asterisk first launched in 2015 in the heart of Hong Kong. Fast forward to the end of 2020, Asterisk became one of BELOWGROUND’s inaugural […]

Fashion

PAM – Perks and Mini “WORLLD” pop up

For the first time ever, P.A.M. transports their WORLLD to Hong Kong with a pop-up store at BELOWGROUND, featuring its latest collections and collaborations with a playful appeal. Available from now until […]

Culture

EDITEN – 10th YEAR ANNIVERSARY

On September 4th, EDIT will celebrate its 10th Year Anniversary (EDITEN) with Mahjong Day, paying tribute to the brand’s core value of togetherness. An ode to a deep-rooted cultural tradition, the […]

Food

Kiosk by Sake Central🍶

Sake Samurai and One Cup Concepts by co-founder Elliot Faber presents the highly-anticipated F&B concept at BELOWGROUND: KIOSK By Sake Central. Taking Japan’s grab-and-go snack station to the heart of […]

Fashion

Burberry’s TBMonogram Summer 2021

Burberry‘s new #TBMonogram SS21 collection designed by Chief Creative Officer Riccardo Tisci explores the concept of duality, the campaign captures a journey between worlds, fusing the classicism of stills imagery […]

Food

#Onigiriforlove 🍙🤍: A 13-Michelin Star Charity Pop-Up

From July 19th to August 1st 2021, some of the most celebrated chefs in Hong Kong join forces for #onigiriforlove at BELOWGROUND. All proceeds from the event will go towards […]

Fashion

The Premiere of sacai x KAWS AW21 Collection with Exclusive BELOWGROUND Items

Japanese brand, sacai, introduces its capsule collaboration with legendary American artist, KAWS, beginning July 16th. The collaboration marks the long-held mutual admiration and friendship between sacai’s founder, Chitose Abe, and […]

Art

MUSEUM BELOWGROUND: Recreating the Museum Experience with an Artistic Twist

Following the success of “Time Travel”, which brought audiences back to a 1980s era subway station, we are excited to announce MUSEUM BELOWGROUND, in collaboration with JPS Gallery. Inspired by […]