‘A Strange Christmas’ at BELOWGROUND
Art

‘A Strange Christmas’ at BELOWGROUND

This holiday season, Japanese artist Ken Kagami presents a Christmas-themed art installation created exclusively for BELOWGROUND. Known for his satirical take on contemporary culture, Kagami brings his singular point of […]
BBC x Kangol Pop-Up

BBC x Kangol Pop-Up

Paying homage to the fashion and hip-hop culture of the late 90s and early 00s, Billionaire Boys Club (BBC) joins forces with British headwear label Kangol on a capsule collection […]
Barbour x Brompton Pop-Up

Barbour x Brompton Pop-Up

Celebrating British style and the joy of the journey, British heritage brand, Barbour and Brompton Bicycle launches their second collaboration with a pop-up store at BELOWGROUND in Hong Kong.   […]
MORGANTAT2 ‘Cruel Touch’ Tattoo Studio
Art

MORGANTAT2 ‘Cruel Touch’ Tattoo Studio

Following a residency in partnership with Asterisk, Morgan Tam returns to BELOWGROUND with a tattoo studio entitled “Cruel Touch.” The rising Hong Kong-based tattoo artist welcomes clients into her purple-fuelled […]
“WE’LL BE ALRIGHT” Pop-Up by Victoria

“WE’LL BE ALRIGHT” Pop-Up by Victoria

Local skate brand Victoria launches “WE’LL BE ALRIGHT,” its first-ever pop-up concept at BELOWGROUND, powered in partnership with Bedford Hardware. Sitting at the intersection of skateboarding culture, Victoria aims to […]
DOTO STORE Made in Hokkaido

DOTO STORE Made in Hokkaido

Japanese furniture brand DOTO STORE launches a pop-up store at BELOWGROUND, showcasing the latest pieces from their 6-WAY and 6-WAY MINI series designed in collaboration with Hong Kong DJ Jim […]
ICECREAM x HUF 20th Anniversary Capsule Collection

ICECREAM x HUF 20th Anniversary Capsule Collection

ICECREAM, the skate-inspired streetwear brand founded by Pharrell Williams joins forces with legacy skate brand HUF to celebrate HUF’s 20th anniversary with a limited edition capsule collection.  At the intersection […]
VALENTINO PINK PP COLLECTION

VALENTINO PINK PP COLLECTION

Celebrating the launch of the VALENTINO PINK PP Fall Winter 2022 Collection, the VALENTINO Landmark store and BELOWGROUND will be fully immersed in pink glitz and glamour over the weekend, […]
CASETiFY x VANDYTHEPINK® Pop-up Store

CASETiFY x VANDYTHEPINK® Pop-up Store

CASETiFY celebrates its debut collaboration with VANDYTHEPINK® in a dedicated pop-up store at BELOWGROUND. Introducing a new line of street-inspired tech accessories and lifestyle products, the collection presents the brand’s […]
Arsham RSA – Presented by Archive Editions

Arsham RSA – Presented by Archive Editions

Archive Editions and New York-based contemporary artist Daniel Arsham presents the global debut of Arsham RSA, a special pop-up retail experience at BELOWGROUND. Driven by the artist’s longtime fascination with automobiles, […]
GRS “faded” Essential Wear Collection

GRS “faded” Essential Wear Collection

Known for its exquisite craftsmanship and unique aesthetic combining traditional and modern elements, homegrown brand GrowthRing & Supply (GRS)  launches at BELOWGROUND with its first essential wear collection – faded.  […]
A New Ztory to Tell: ‘Gallery of Stories’
Art

A New Ztory to Tell: ‘Gallery of Stories’

Formerly known as the online platform StoryTeller, with over a thousand published stories featuring interviews in different cities, ZtoryTeller is an art brand reborn into a physical story art gallery. […]
sacai SS2022 Collection at BELOWGROUND

sacai SS2022 Collection at BELOWGROUND

sacai returns to BELOWGROUND with a POP UP experience featuring the brand’s signature language of “hybridisation” in exclusive runway styles alongside the latest womenswear and menswear collections. The transformative nature […]
Introducing: Quiet Gallery featuring Izumi Keiji
Art

Introducing: Quiet Gallery featuring Izumi Keiji

BELOWGROUND welcomes Quiet Gallery, which debuts with “Small Relationships in a Big World,” a solo exhibition by Tokyo-based artist Izumi Keiji. On display is a showcase of 18 sculptural pieces […]
HUMAN MADE First Ever Pop-Up In Asia

HUMAN MADE First Ever Pop-Up In Asia

Japanese lifestyle brand, HUMAN MADE, has exclusively teamed up with HBX to land its first ever pop-up store in Asia at BELOWGROUND. Combining the best of vintage and street culture, […]
NEW WAVE OF LUXURY

NEW WAVE OF LUXURY

Translated from VOGUE MAN Hong Kong, March 2022Text: Cusson ChengPhotographer: Alex Lau A new generation of consumers is influencing traditional shopping environments to adopt new forms of retail experiences. Established […]
LOEWE x On: Fusing Craft and Technology

LOEWE x On: Fusing Craft and Technology

LOEWE collaborates with Swiss performance brand On for a limited edition capsule collection of shoes and apparel designed for modern adventure. LOEWE and On have re-imagined long established craft skills, […]
The North Face XX KAWS

The North Face XX KAWS

From the Peak to Basecamp, The North Face presents a unique art installation at Landmark Atrium and retail experience at BELOWGROUND to celebrate a collaboration with world-renowned artist KAWS. The […]
BELOWGROUND CELEBRATES                      VANS CHECKERBOARD DAY

BELOWGROUND CELEBRATES VANS CHECKERBOARD DAY

VANS CHECKERBOARD DAY launched in Hong Kong on Thursday, 18th November at BELOWGROUND, LANDMARK. Working together with the local community, we collaborated with homegrown talents Asterisk, How2work and Yeti Out […]
“MAKE A WISH” CHARITY GROUP SHOW
Art

“MAKE A WISH” CHARITY GROUP SHOW

Make-A-Wish Foundation is a charity organization aiming to create life-changing wishes for children. Let your imagination run wild at the “Charity Group Show” curated by JPS Gallery and How2Work at […]
MILK X MAGAZINE 15th ANNIVERSARY POP-UP

MILK X MAGAZINE 15th ANNIVERSARY POP-UP

Founded in 2006, Milk X is a leading Hong Kong monthly magazine focusing on fashion, culture, art, and lifestyle. To honor their 15 years of unwavering passion and dedication, MILK […]
Green Egg Store Planter: Planter

Green Egg Store Planter: Planter

This September, Green Egg Store is presenting the Planter:Planter collection to BELOWGROUND, featuring special edition planters from Japanese pottery brand N/OH, designed by Japanese sculptor Shiho Miyawaki, the unique geometric […]
Asterisk is BACK IN ACTION…🌟

Asterisk is BACK IN ACTION…🌟

Purveyor of vintage and sought-after collectibles, Asterisk first launched in 2015 in the heart of Hong Kong. Fast forward to the end of 2020, Asterisk became one of BELOWGROUND’s inaugural […]
PAM – Perks and Mini “WORLLD” pop up

PAM – Perks and Mini “WORLLD” pop up

For the first time ever, P.A.M. transports their WORLLD to Hong Kong with a pop-up store at BELOWGROUND, featuring its latest collections and collaborations with a playful appeal. Available from now until […]
EDITEN – 10th YEAR ANNIVERSARY

EDITEN – 10th YEAR ANNIVERSARY

On September 4th, EDIT will celebrate its 10th Year Anniversary (EDITEN) with Mahjong Day, paying tribute to the brand’s core value of togetherness. An ode to a deep-rooted cultural tradition, the […]
Kiosk by Sake Central🍶

Kiosk by Sake Central🍶

Sake Samurai and One Cup Concepts by co-founder Elliot Faber presents the highly-anticipated F&B concept at BELOWGROUND: KIOSK By Sake Central. Taking Japan’s grab-and-go snack station to the heart of […]
Burberry’s TBMonogram Summer 2021

Burberry’s TBMonogram Summer 2021

Burberry‘s new #TBMonogram SS21 collection designed by Chief Creative Officer Riccardo Tisci explores the concept of duality, the campaign captures a journey between worlds, fusing the classicism of stills imagery […]