BELOWGROUND
BASEMENT, 15 QUEENS ROAD CENTRAL
HONG KONG, MON-SUN // 11AM-8PM

Sustainable & custom denim brand, unspun launches a holiday pop-up store at BELOWGROUND. 

To celebrate the festive season, customers are invited to experience the in-store customization process, limited-edition holiday gift kits and gift cards are available for HK$780 and HK$1,560 for the perfect gift idea to share with your family and friends. 

With every pair of custom jeans sold, customers are invited to have a bespoke design laser-etched onto a key chain or tote bag, which are made from offcuts & scrap denim. Each pair of jeans is unique, made one at a time, and custom to the shopper. unspun aims to reduce global carbon emissions by 1% through its zero-inventory low waste process.

The unspun Holiday Pop-up is now open at BELOWGROUND.