“WE’LL BE ALRIGHT” Pop-Up by Victoria

“WE’LL BE ALRIGHT” Pop-Up by Victoria

Local skate brand Victoria launches “WE’LL BE ALRIGHT,” its first-ever pop-up concept at BELOWGROUND, powered in partnership with Bedford Hardware. Sitting at the intersection of skateboarding culture, Victoria aims to […]
DOTO STORE Made in Hokkaido

DOTO STORE Made in Hokkaido

Japanese furniture brand DOTO STORE launches a pop-up store at BELOWGROUND, showcasing the latest pieces from their 6-WAY and 6-WAY MINI series designed in collaboration with Hong Kong DJ Jim […]
ICECREAM x HUF 20th Anniversary Capsule Collection

ICECREAM x HUF 20th Anniversary Capsule Collection

ICECREAM, the skate-inspired streetwear brand founded by Pharrell Williams joins forces with legacy skate brand HUF to celebrate HUF’s 20th anniversary with a limited edition capsule collection.  At the intersection […]
VALENTINO PINK PP COLLECTION

VALENTINO PINK PP COLLECTION

Celebrating the launch of the VALENTINO PINK PP Fall Winter 2022 Collection, the VALENTINO Landmark store and BELOWGROUND will be fully immersed in pink glitz and glamour over the weekend, […]