LOEWE x On: Fusing Craft and Technology

LOEWE collaborates with Swiss performance brand On for a limited edition capsule collection of shoes and apparel designed for modern adventure. LOEWE and On have re-imagined long established craft skills, combining a focus on sustainability with an emphasis on applying the handmade to technical pieces.

Crafted for city life and the great outdoors, the collection features LOEWE editions of On’s iconic Cloudventure and Cloudrock performance shoes for both men and women. The shoes feature On’s trademark technologies, the Missiongrip rubber outsole and the Speedboard mid-sole hidden plate.

The capsule also includes six ready-to-wear pieces for women and seven for men, each built with a unique blend of performance properties and key On features — weather adaptable running pants, a moisture-wicking waterproof anorak, temperature regulating performance t-shirts, and a unisex customizable insulation three-layer parka.

LOEWE x On is a shared exploration of performance and craft: a vision for a more sustainable future.