Category: Fashion

BBC x Kangol Pop-Up

BBC x Kangol Pop-Up

Paying homage to the fashion and hip-hop culture of the late 90s and early 00s, Billionaire Boys Club (BBC) joins forces with British headwear label Kangol on a capsule collection […]
Barbour x Brompton Pop-Up

Barbour x Brompton Pop-Up

Celebrating British style and the joy of the journey, British heritage brand, Barbour and Brompton Bicycle launches their second collaboration with a pop-up store at BELOWGROUND in Hong Kong.   […]
“WE’LL BE ALRIGHT” Pop-Up by Victoria

“WE’LL BE ALRIGHT” Pop-Up by Victoria

Local skate brand Victoria launches “WE’LL BE ALRIGHT,” its first-ever pop-up concept at BELOWGROUND, powered in partnership with Bedford Hardware. Sitting at the intersection of skateboarding culture, Victoria aims to […]
CLOT FW2022 ‘Altered Beast’ Collection

CLOT FW2022 ‘Altered Beast’ Collection

CLOT introduces their Fall Winter 2022 collection entitled “Altered Beast” with a special pop-up at BELOWGROUND. Mythical creatures, often in the form of altered beasts, lie at the core of […]
ICECREAM x HUF 20th Anniversary Capsule Collection

ICECREAM x HUF 20th Anniversary Capsule Collection

ICECREAM, the skate-inspired streetwear brand founded by Pharrell Williams joins forces with legacy skate brand HUF to celebrate HUF’s 20th anniversary with a limited edition capsule collection.  At the intersection […]
VALENTINO PINK PP COLLECTION

VALENTINO PINK PP COLLECTION

Celebrating the launch of the VALENTINO PINK PP Fall Winter 2022 Collection, the VALENTINO Landmark store and BELOWGROUND will be fully immersed in pink glitz and glamour over the weekend, […]
Arsham RSA – Presented by Archive Editions

Arsham RSA – Presented by Archive Editions

Archive Editions and New York-based contemporary artist Daniel Arsham presents the global debut of Arsham RSA, a special pop-up retail experience at BELOWGROUND. Driven by the artist’s longtime fascination with automobiles, […]