Category: Fashion

Upon the occasion of Art Basel week in Hong Kong, BELOWGROUND is breaking ground with a series of new spaces and happenings uniting the creative community. Bringing together homegrown talents […]

In celebration of the new Black Edition collection that synthesises the functionality of athletic wear with fashion-forward style, Champion launches an exclusive pop-up store at BELOWGROUND. Expanding upon the brand’s […]

Paying homage to the fashion and hip-hop culture of the late 90s and early 00s, Billionaire Boys Club (BBC) joins forces with British headwear label Kangol on a capsule collection […]

Celebrating British style and the joy of the journey, British heritage brand, Barbour and Brompton Bicycle launches their second collaboration with a pop-up store at BELOWGROUND in Hong Kong.   […]

Local skate brand Victoria launches “WE’LL BE ALRIGHT,” its first-ever pop-up concept at BELOWGROUND, powered in partnership with Bedford Hardware. Sitting at the intersection of skateboarding culture, Victoria aims to […]

HUMAN MADE and HBX continues to celebrate their first-ever pop-up in Asia at BELOWGROUND with the launch of the “Lion” Capsule Collection. Drawing inspiration from Hong Kong’s iconic peak, the […]

CLOT introduces their Fall Winter 2022 collection entitled “Altered Beast” with a special pop-up at BELOWGROUND. Mythical creatures, often in the form of altered beasts, lie at the core of […]

ICECREAM, the skate-inspired streetwear brand founded by Pharrell Williams joins forces with legacy skate brand HUF to celebrate HUF’s 20th anniversary with a limited edition capsule collection.  At the intersection […]

Celebrating the launch of the VALENTINO PINK PP Fall Winter 2022 Collection, the VALENTINO Landmark store and BELOWGROUND will be fully immersed in pink glitz and glamour over the weekend, […]

To commemorate the brand’s 45th anniversary, 45R debuts “Ai Shokunin Iroiro 45” which brings together the Ai dye craftsmanship from all over Japan. The brand invites you on a journey […]