Category: Fashion

BREAKING GROUND
Art

BREAKING GROUND

Upon the occasion of Art Basel week in Hong Kong, BELOWGROUND is breaking ground with a series of new spaces and happenings uniting the creative community. Bringing together homegrown talents […]
CHAMPION BLACK EDITION Pop-Up

CHAMPION BLACK EDITION Pop-Up

In celebration of the new Black Edition collection that synthesises the functionality of athletic wear with fashion-forward style, Champion launches an exclusive pop-up store at BELOWGROUND. Expanding upon the brand’s […]
BBC x Kangol Pop-Up

BBC x Kangol Pop-Up

Paying homage to the fashion and hip-hop culture of the late 90s and early 00s, Billionaire Boys Club (BBC) joins forces with British headwear label Kangol on a capsule collection […]
Barbour x Brompton Pop-Up

Barbour x Brompton Pop-Up

Celebrating British style and the joy of the journey, British heritage brand, Barbour and Brompton Bicycle launches their second collaboration with a pop-up store at BELOWGROUND in Hong Kong.   […]
“WE’LL BE ALRIGHT” Pop-Up by Victoria

“WE’LL BE ALRIGHT” Pop-Up by Victoria

Local skate brand Victoria launches “WE’LL BE ALRIGHT,” its first-ever pop-up concept at BELOWGROUND, powered in partnership with Bedford Hardware. Sitting at the intersection of skateboarding culture, Victoria aims to […]
CLOT FW2022 ‘Altered Beast’ Collection

CLOT FW2022 ‘Altered Beast’ Collection

CLOT introduces their Fall Winter 2022 collection entitled “Altered Beast” with a special pop-up at BELOWGROUND. Mythical creatures, often in the form of altered beasts, lie at the core of […]
ICECREAM x HUF 20th Anniversary Capsule Collection

ICECREAM x HUF 20th Anniversary Capsule Collection

ICECREAM, the skate-inspired streetwear brand founded by Pharrell Williams joins forces with legacy skate brand HUF to celebrate HUF’s 20th anniversary with a limited edition capsule collection.  At the intersection […]
VALENTINO PINK PP COLLECTION

VALENTINO PINK PP COLLECTION

Celebrating the launch of the VALENTINO PINK PP Fall Winter 2022 Collection, the VALENTINO Landmark store and BELOWGROUND will be fully immersed in pink glitz and glamour over the weekend, […]