VANS CHECKERBOARD DAY launched in Hong Kong on Thursday, 18th November at BELOWGROUND, LANDMARK. Working together with the local community, we collaborated with homegrown talents Asterisk, How2work and Yeti Out to present a series of skate-themed activations that celebrate the power of creativity by bringing people together.
When Vans co-founder, Paul Van Doren established Vans in 1966 alongside his brother and two business partners, he had a belief to create a company around the people. This mission has served as a cornerstone for the brand for the past 55 years as the brand continues to launch initiatives that focus on creative self-expression that support, uplift and empower members of the Vans family across the world.
As the brand’s single largest philanthropic initiative, Vans supported 16 charities from around the world who share a mission of revitalizing public spaces through arts, sports, culture and social impact programming by donating a collective $1 million USD to continue their work around the world to build vibrant, inclusive, and welcoming spaces to support their local communities.
For Hong Kong, Vans collaborated with THE HUB, a local children’s support centre, which provides educational support, extra-curricular classes, family counselling, social health and wellbeing services to those most in need. While believing that supporting the youth is key for Hong Kong to continue growing and enriching the community, THE HUB has an on-going commitment to help children in disadvantaged circumstances, especially due to economic and social opportunities.
Asterisk Workshop
Hong Kong-based select store, Asterisk hosted a silkscreen printing workshop where participants could personalize their own Zise T-Shirt with different alphabet graphics.
In the spirit of Checkerboard Day, VANS released two exclusive products in limited quantities, including a special candle in collaboration with Tokyo-based fragrance label retaW and an exclusive reversible tote bag in bold colorways.
YETI OUT Introduces “4SIGHT”
Presented by YETI OUT, the “4SIGHT” pop-up aired a collection of films and documentaries that stems from club culture and music.
Conquering late nights and early mornings with a shared love for music and dance culture, music collective @yetiout pays homage to cities that never sleep with their Vans Era rendition for Vans Checkerboard Day.
“Peace of Box” An Exhibition By Kila Cheung
In partnership with How2work, Vans, and BELOWGROUND, the “Peace of Box” exhibition showcases a series of paintings, drawings, and sculptures by emerging Hong Kong artist Kila Cheung. From now until 1st December, visit the space to explore Kila’s creative expression of peacefulness inside a box.
Exhibition Period:
27 Nov – 1 Dec
11 AM – 7 PM (Mon – Sun)
In collaboration with THE HUB, Kila Cheung hosted two art workshops to encourage artistic self-expression. Children that participated in the workshop had the creative freedom to color and draw on their very own Checkerboard Cat Car sculpture.
